„What are the challenges in the food system created by us and how can we motivate people to live and eat more sustainably?
These questions were addressed at the latest ‘Eating the Gap’, a series of event –coordinated by EUFIC,  which aims to create and collaborate with a network of influencers to further engage consumers in the topics of food technology, sustainability and healthy diets. As part of the Food Ambassadors programme, the events are funded by EIT Food, the leading innovation initiative in Europe.Attended by 40 people and 20 influencers across Europe with a potential reach on social media of over 1,2 million people, the event brought together food, health and sustainability influencers to raise raising awareness of what one can do as an individual. Thanks to the spread of expertise and nationalities, the influencers can pass on science-based messages to diverse audiences that might not be reached through the traditional ways of communication.“